M. K. Theodoratus, Fantasy Writer, blogs about the books she reads--mostly fantasy and mystery authors whose books catch her eye and keep her interest. Nothing so formal as a book review, just chats about what she liked. Theodoratus also mutters about her own writing progress or ... lack of it.


Thursday, September 22, 2011

To Market , to Market to Sell a Fine Book

Marketing has become an unavoidable basic fact of a writer's life. Even if you have a major traditional publisher, you'll end up doing freelance promotion for your books.  So, I sit in my corner and grumble about my own miniscule efforts at book marketing.

Fact #1, I hate marketing. Always have ... even when I wrote successful ad copy.  Fact #2, I'm not absolved from the Basic Fact. Fact #3, it means I must get the maximum effect from the amount of time I spend on doing. 

So, loved it when Tamela Buhrke [Urban Fantasy/Paranormal Daily] included a blog link to a Maria Zannini article about: Three Layers of Book Promotion, from Tony Eldridge's blog Marketing Tips. Don't know what her sales are for her book, but to me, Zannini seems to be doing quite well with her marketing. I've caught her all over the web promoting her book Apocalypse Rising.  [[How's that for teamwork?]]

On the other hand, I'm not doing particularly well at all. Oh, I've sold a few books, but they're buried deep in the kelp bed and may never see the light of the surf. Maybe regular readers of my blog and a few others might know I have a couple ebooks floating around out there ... if they think hard enough to bring the memory to their fore-brains. So, I wondered what I was missing. If I figured the thing out, I might just jump-start my sales. Study time again. 

Zannini divides marketing into passive, active, and lateral forms. Thought I'd would've covered  the passive forms -- the do it once and leave it alone stuff of marketing -- best. Some of her thoughts didn't pertain to me, but I have a book trailer ... which people even watch and which has more than tripled visits to my Half-Elven website. 

Negatives: I need to revise my website home page. Big time. What needs to be done? Well, add the Taking Vengeance Facebook link and redo my business cards so I have links to the two ebooks for sale. Plus other stuff like getting an email catcher, something I haven't figured out a "prize" yet. There're some other things but I forgot them at the moment.

On the proactive side, I've touched all the bases except for book signings which don't apply to ebooks. I've heard some rumblings about ways to sign ebooks, but the technology escapes my understanding. [Yeah, I'm a computer klutz and can't even get the "like button" to appear at the top of the Taking Vengeance Facebook page.]

Then, there's the lateral forms of promotion. I surprised myself when I learned I was covering this base -- the blogging, Facebook, Twitter, social forum things -- more thoroughly than the others. One thing I haven't done is write articles on a consistent basis. 

So, if anyone wants to reprint this as a guest blog, you are more than welcome. You have my permission as long as you give me links to where people can buy Taking Vengeance and Cavern Between Worlds. Or, you could to give reference to this blog since the buy info's in the sidebar. Guess I could add I'm available for interviews, but that might be dangerous. I tend to say what I think.

My thoughts on my mixed achievement? All these are nice given time constraints. At the moment I'm leaning more and more to limiting my social networking activities to the afternoons where they compete with errands, doctor's appointments, gym visits and whatever else shows up on the calendar, including coffee with friends.

Hey, I have a life and set priorities according to my energy levels. I write first and foremost. Marketing's going to get squeezed in at the end.

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